Brush-Baby has been selected to join forces with West Berkshire council to deliver the "Brushing for Life" dental care programme, officially launched by Richard Benyon MP on the 28th May at the Thatcham Surestart Children's centre. The programme aims to raise the importance of dental health and support early introduction of toothbrushing from 8 months of age. The packs which contain a FlossBrush and Brush-Baby Toothpaste will be distributed to families via the Children's Centres to help teach parents and children how to care for their teeth. Dominique the CEO of Brush-Baby concludes "With the UK's statistic of 40% children having tooth decay, educating parents on how to care for children's teeth is vital. The "Brushing for Life" programme is a great step in this direction.